Social Media Work
Goal: Build Peer Health Exchange’s online following
Social media is one of mankind’s most beautifully horrific inventions (at least psychologically), but I’ll never complain about being paid to scroll on my phone when I normally do it for free. As a result of lockdowns, Peer Health Exchange began investing more in our social media presence. That meant posting and posting a lot. In the early stages of this shift I was responsible for helping to research, ideate, create and realize concepts to post, including videos and promotional work for lives. As our marketing and communications team grew, my role shifted to helping with concepts for recruitment while prioritizing branding the work my other team members did.
(Younger Self, a series I created for recruitment where Peer Health Exchange staff gave advice to their younger selves as a part of our back to school campaign. It included videos of staff coordinated and edited by our video editor with quotes from their recording used in the posts)
(Social media post Illustrations I made during lockdowns for a concept on self-care)
(Promotional work related to our IG Lives during lockdowns.)
(Standalone IG social media posts researched and created by our video editor that I branded with selfsea branding)
(IG carousel researched and created by our video editor that I branded with selfsea branding during ace week)
