A Night Out for Health (Fundraising Event) 

Goal: Create assets for in person fundraiser

Good branding appeals to people by telling them what to expect. For Peer Health Exchange, I do this for two audiences: youth in daily operations and older adults for funding. A Night Out for Health shows how I’ve incorporated our new branding to reflect the organization’s changes and how I can adjust it’s highlighted elements as dynamics change. 

When I starting assets for this year’s annual fundraiser, it was for a typical event—adults (donors and board members) were coming to see testimony from youth we serve with youth-facing branding to reflect that. However, development and exec were able to recruit “celebrity guests” to draw in new attention. Though development liked the preexisting branding, my boss wanted something more “adult-facing” to acknowledge the new audience and previous input from donors. You can see how the branding shifted after the save the date as a result.