Atta Boy! Dog Food

Goal: Rebrand a preexisting dog food

No one uses the phrase “atta’ boy” when a dog does something bad. They use it when a dog exemplifies why they’re man’s best friend. In the West, they’re a part of the family often living their own complicated lives helping to protect and raise our children, being a source of emotional comfort, and even working their own jobs. I wanted to lean into those concepts and our species’ long symbiotic history by showcasing them alongside man in historically iconic film genres: the western, superhero, film noir, and spy thriller. By using this product, a customer’s own pets will be as healthy and vibrant as the ones in these films. Imagination is the only limitation. After all, James Bond may be a renowned secret agent, but maybe he’d get into less trouble with a dog by his side.